The Kazakhstan Marketing Conference is a valuable platform for professionals in the marketing and business community to gather and exchange experiences and solutions. The conference will cover various topics, including transforming from PUSH to PULL marketing, creating products that are bought rather than sold, engaging with audiences effectively, and utilizing customer experience and analytics in marketing strategies.
Moreover, attendees will explore the role of creativity and content in marketing, looking at concepts like virality, emotions, and authenticity. The conference will also address the phenomenon of "hype" in marketing, discussing whether it is an art form or simply good business practice. Sessions will delve into branding strategies in consumer economies, the relationship between StartUps and marketers, and the significance of localization, adaptation, and collaboration in marketing efforts.
A key focus of the conference will be on "hook products" and how to capture the attention of consumers effectively. It offers an excellent opportunity for marketing professionals to network, learn from industry experts, and stay informed about the latest trends and strategies influencing the marketing landscape.
